Cristiano Ronaldo ignored Coca-Cola. And the company's market value fell to 4 billion.
Before the first game of the Portuguese tournament, Ronaldo picked up two bottles of coke from his table and removed them. Then he picked up a bottle of water and said: "Agwa (water)." The footballer's action at the Euro 2020 press conference reduced the market value of the beverage brand by 4 billion. It seems that this action has now gone on the internet where memes and jokes are joking. This indicates that people should drink water instead of soft drinks.
Coca-Cola, which is also the official sponsor of Euro 2020, responded with a statement that "everyone is entitled to their own drink preferences" with different "tastes and needs". However, when the footballer removed his bottles from his desk, he lost 4 billion in market capitalization. Ronaldo is known for his health and fitness. He is known for eating six meals and taking five naps a day, which he shared with his nearly 300 million Instagram followers.
The company's price rose sharply after Ronaldo's modest gain. 56.10 to. 55.22, a decrease of 1.6%. According to the Nasdaq Index and the New York Stock Exchange, Coca-Cola's market value rose from 24 242 billion to 23 238 billion.